In support of Cool Nutz’ latest fully featured release Incredible, we have been working hard to support his efforts in the streets by creatively boosting visual assets, and rebuilding the label’s online presence.

The album artwork is a spartan and solid display that allows the title to speak loudly. No magic, no pixel dust, no fairy tales, just plain good design.

While Cool Nutz will be marching across the nation like a rapping Napolean, his fans will be able to track his progress and follow the NW monster into every saloon, theater, and stage that will bear his tour. Monster is no understatement, Cool Nutz will be touring for 46 days straight. A new city each night will hear his roar.

We wanted to address the Jus Family Records website by updating the entire design.
The site needed to be fully functional for both the visitors and us. Starting by creating an easy-to-update News & Events system, the home page will always be fresh and accurate. Next was a refresh in the retail, Jus Family Records has a large catalog of classic and new releases. They each need to feel the shine of the spotlight, and need to be easy to review and purchase quickly. Our new approach to the album retail accomplishes both.

Check out the website, listen to the music, let us know what you think.

http://proof.upheavaltm.com/jusfamily

This post is tagged album art, Cool Nutz, HipHop, Jus Family Records, Music, Portland, Record Label, website